General Information

The primary purpose of the Conference is to provide a forum for exchange of experiences, research results, ideas and concepts to be developed in future and discussions among academics, researchers and practitioners on international marketing and business in the Central and Eastern Europe (CEE) markets. Additionally, the Conference should create an opportunity for collaboration among participants of the Conference from different countries in their joint research projects. The wider audience should benefit from the knowledge and experience of the leading academics and practitioners in international marketing and management from many countries.

The conference proceedings, based on the latest developments of the international marketing and business theory, should present results of research of environmental factors influencing international marketing and business in the CEE markets and successful case studies of international marketing and business activities of firms competing and/or collaborating in these markets. The above should contribute to the development of the international marketing and business theory in the field of European Union market.

The official languages of the Conference are English and Polish. The papers presented during the Conference and the discussion will be translated simultaneously into English and Polish correspondingly.